MADURAI:‘ZHEENA’ gemstone jewellery collection was launched and unveiled by JewelOne at its showroom situated at Nethaji Road in Madurai on 13th March 2022. The latest collection which was launched here today in the presence of JewelOne’s managing director Mr.K.Srinivasan and chief operating officer Mr.N.Vaideeswaran is available for purchase by customers. JewelOne is a fast growing retail jewellery brands from the house of Emerald Jewel Industry India Limited.
Mr.K.Srinivasan, managing director of Emerald Jewel Industry, spoke to reporters after launching the ‘Zheena’ gemstone collection. “Zheena is a latest collection which is like a poetry to the vibrance of a woman. Our other collections like ‘Ayanaa’ and ‘Nirjhara’ enjoyed success in the past and now we came with ‘Zheena’ for customers delight. This collection is a mix of 20 to 30 per cent traditional design patterns and 70 to 80 per cent contemporary patterns. The collection comprises of long harams, neckwear, chokker, bangles, earrings and finger rings. The price range starts from Rs.20,000 to Rs.5 lakhs,” he informed.
Mr.N.Vaideeswaran, CEO, said that ‘Zheena’ is a new collection of jewellery crafted with precious gemstones and the tagline is ‘Zheena: As vibrant as you’. The name has Persian origin to it which means vibrance. This collection is perfect for weddings, engagements, evening parties and also office wear, he added.
A press release received here today said that the ‘Zheena’ gemstone jewellery collection will be available in all the 14 showrooms of JewelOne in Tamil Nadu and Puducherry. The group has plans to expand its retail presence through franchisees and business partners across Tamil Nadu.
